The new men’s grooming brand – Hue for Every Man – has enlisted professional basketball player Klay Thompson as its new brand ambassador.

The brand describes its line of luxury men’s grooming products as “formulated to meet the needs of an evolving and underserved multi-cultural market.” Jessica Estrada, Kyle Frazier and NBA great Jermaine O’Neal are the brand’s founders.

Klay Thompson said, “I’m honored to partner with HUE for Every Man as their first official brand ambassador.  I have personally used their products so I know how great the quality and results are.  I look forward to working with HUE for Every Man to expand their collection and distribution as well as collaborate with them on some exciting projects involving youth in the community.”

The Products & Packaging

The brand’s product lineup includes hair care products that are sulfate free, paraben free and silicone free, such as its Core Shampoo and Core Conditioner.

The line also includes Pomade, in a stylish silver tin. In the skincare category, the brand offers Awakening Mist, a facial spray, and Shave Therapy, a purifying exfoliant.

The plastic bottles are jet black with white graphics.